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adorning everyday moments
monica varela
ADDY AWARDS:
Gold: Sales & Marketing - Collateral Material - Special Event Materials
​role: art director, graphic designer, strategist, concept creator, editor.
essence of the Caribbean
our campaign aims to elevate brand awareness by showcasing Mónica Varela's jewelry and extending its recognition to a global audience. Embracing the essence of the Caribbean, the campaign will artfully portray the rich cultural heritage that serves as the foundation of our brand.
jewelry runway show
The campaign features a jewelry runway show at the Fairchild Tropical Botanic Garden in Miami, Florida. During the runway show, models will be adorned in all-black outfits to ensure the jewelry takes center stage.
pop-up stores
Pop-ups will be located in Punta Cana, DR, Miami, and Mexico City. Invitations will be sent out to local influencers with a piece of jewelry they could wear to the event.
flyer
Flyers will be distributed to visitors at the pop-up stores, offering them the opportunity to learn more about the brand.
printed ads
social media
reel
With these strategic initiatives in the United States, we aim to enhance brand recognition and unlock new market opportunities. Simultaneously, our events in Mexico City and the Dominican Republic will further amplify our brand's presence, solidifying its position in markets where it is already established.
campaign created in collaboration with Elianna Florentino.
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